Jul 11, 2026 - Jul 11, 2027

The El Paso Museum of History invites you to attend the opening of our latest exhibition El Otro Muralismo: Historical and Contemporary Sign Painting in El Paso and Ciudad Juárez. The title, El Otro Muralismo, is a phrase coined by a group of Mexican scholars who argued that sign painting is Mexico’s other form of muralism. 

In collaboration with University of Texas at El Paso professor and graphic designer Anne Giangiulio, this exhibition will explore the traditions, practices, and artistry that surround sign painting. Featuring original artworks created specifically for EPMH, the exhibition will also highlight the contributions of local rotulistas (sign painters).  

In the Paso del Norte region, sign painting saw a rapid expansion with the arrival of the railroad in 1881, subsequent population boom, and increased demand for services. Stylistically, hand painted signs along the border are both influenced both by classic American sign painting traditions and popular traditions as found in Ciudad Juárez. El Otro Muralismo will explore this history while also discussing contemporary styles and artists.